Samba TV is a global leader of omniscreen advertising and analytics, offering advertisers and content providers advertising solutions leveraging diversified and comprehensive privacy-compliant TV data. Samba TV’s automatic content recognition (ACR) is integrated at the chipset level across 20 of the top Smart TV brands globally, analyzing the content on screen in real time regardless of source. Machine learning has many potential applications with this data, including the possibility of building predictive viewership at the device level. This talk will give insight into the thorny problem of predicting television viewership, a complex human behavior with difficult-to-measure features and multi-period seasonality.