Data Science Director at Known
As a data science director at Known, Brad helps a variety of brands across media, entertainment, and CPG transform their marketing efforts with data. He loves talking about how to make good decisions based on evidence, and leads Known’s Data Science University program.
Before joining Known (née Schireson Associates), Brad invented microscopes. He earned his PhD in Optics from the University of Rochester, and re-tooled himself at Insight Data Science in 2015.
WATCH LIVE: September 25 @ 1:50PM – 2:10PM ET
Data, evidence, and science are helpful at every part of the marketing process, but there’s often a disconnect between audience research, creative production, media mix, buying, and measurement. We’ll look at examples of how these functions can share data-derived insights to elevate a marketing campaign.