Applying AI & Machine Learning To Media, Advertising & Entertainment

MAY 4-5

Sponsored by

The data science salon is a unique vertical focused conference which grew into a diverse community of senior data science, machine learning and other technical specialists. We gather face-to-face and virtually to educate each other, illuminate best practices and innovate new solutions in a casual atmosphere.

Speakers

Kenny Wei-Chih Chen

Kenny Wei-Chih Chen

Data Scientist at TikTok

Katerina Iliakopoulou

Katerina Iliakopoulou

Lead Software Engineer at The New York Times

Hasham Ul Haq

Hasham Ul Haq

Data Scientist at John Snow Labs

Jay Kachhadia

Jay Kachhadia

Data Scientist at ViacomCBS

Matt Smith

Matt Smith

VP, Business Development at Symphony MediaAI

Mukul Krishna

Mukul Krishna

Global Practice Head - Digital Media at Frost & Sullivan

Mario A. Vinasco

Mario A. Vinasco

Director BI and Analytics at Credit Sesame

Frank Sepulveda

Frank Sepulveda

Data Technologist, Scientist & Architect at DataStax

Christopher Whitely

Christopher Whitely

Senior Director, Applied Analytics at Comcast/FreeWheel

Harris Liu

Harris Liu

Manager, Data Science & Analytics at Disney Streaming Services

Bonnie Magnuson-Skeels

Bonnie Magnuson-Skeels

Principal Data Scientist at Samba TV

Robb Horton

Robb Horton

Senior Sales Engineer at TigerGraph

Yi Kang

Yi Kang

Director of Data Science at Gannett, USA TODAY NETWORK

Ali Rossi

Ali Rossi

Data Scientist at Foursquare

Appu Shaji

Appu Shaji

CEO and Chief Scientist at Mobius Labs

Wayne Cheng

Wayne Cheng

Founder & Machine Learning Engineer at Audoir

Vishal Juneja

Vishal Juneja

Lead Data Scientist at Condé Nast

Afton Coombs

Afton Coombs

Data Scientist at HULU

Wenbin Wu

Wenbin Wu

Data Scientist at HULU

About

Data Science Salon unites the brightest leaders in the media, advertising, and entertainment across the nation in data science fields. We gather face-to-face and virtually to educate each other, illuminate best practices, and innovate new solutions. Data Science Salon | Media, Advertising & Entertainment is the only industry conference that brings together specialists in the media and entertainment data science field to educate each other, illuminate best practices, and innovate new solutions in a casual atmosphere. Get the most current state of current industry trends and innovations in media, advertising, entertainment through DSS podcasts, exclusive content, Webinars and live Trainings. DSS also has an extensive on-demand video library of presentations from the top industry experts.

A SAMPLE OF TOPICS COVERED

 

Enhancing the Viewer Experience with Machine Learning & AI

Content Personalization and Monetization

Personalization at Scale with AI

Cloud Automation and Machine Learning

Audience Targeting and Segmentation (across platforms)

Data and AI for emerging platforms

Data Governance

and More!

Schedule

(All times are US Eastern Time)

Tuesday, May 4

11:30 am – 12:30 pm – DSS Podcast – Charting a Course: From Physics PHD to Professional Data Scientist

12:30 pm – 12:40 pm – Introduction & Housekeeping

12:40 pm – 1:10 pm – One Ad Doesn’t Fit All: Targeting the Right Audience by Estimating Heterogeneous Treatment Effects

Kenny Wei-Chih Chen – Data Scientist at TikTok

1:10 pm – 1:25 pm – 15 minute break

1:25 pm – 1:55 pm – Empowering Organization Through Analytical Insights
Katerina Iliakopoulou – Lead Software Engineer at The New York Times

2:00 pm – 2:20 pm – Understanding the meaning, intent, and context of text using Spark NLP

Hasham Ul Haq – Data Scientist at John Snow Labs

2:20 pm – 2:30 pm – 10 minute break

2:30 pm – 3:00 pm – Full Stack Data Science: The Next Gen of Data Scientists Cohort

Jay Kachhadia – Data Scientist at ViacomCBS

3:00 pm – 3:15 pm – 15 minute break

3:15 pm – 3:45 pm – Analyzing Big Data at Scale with AI

Matt Smith – VP, Business Development at Symphony MediaAI
Mukul Krishna – Global Practice Head – Digital Media at Frost & Sullivan

3:50 pm – 4:20 pm – The Intuition behind Machine Learning in Marketing

Mario A. Vinasco – Director BI and Analytics at Credit Sesame

4:25 pm – 4:55 pm – The Ongoing Evolution of “Fast Data” Architectures

Frank Sepulveda, PHD – Data Technologist, Scientist & Architect at DataStax

5:00 pm – 5:30 pm – Innovating Using Data Science in Media and Entertainment

Christopher Whitely – Senior Director, Applied Analytics at Comcast/FreeWheel

5:30 pm – 5:35 pm – Wrap up

Wednesday, May 5

12:15 pm – 12:30 pm – Introduction & Housekeeping

12:40 pm – 1:10 pm – Beyond A/B Testing: Reimaging scalable causal inference framework at Disney

Harris Liu – Manager, Data Science & Analytics at Disney Streaming Services

1:10 pm – 1:25 pm – 15 minute break

1:25 pm – 1:55 pm – Predicting Future Viewership: Building Predictions of Upcoming Household-level Television Behaviors
Bonnie Magnuson-Skeels – Principal Data Scientist at Samba TV

2:00 pm – 2:20 pm – Entity Resolution using Tigergraph at Xandr and HBO

Robb Horton – Senior Sales Engineer at TigerGraph

2:20 pm – 2:30 pm – 10 minute break

2:30 pm – 3:00 pm – A Stakeholder-In-The-Loop Approach to Keyword Optimization Full Stack Data Science: The Next Gen of Data Scientists Cohort

Connie Kang – Director of Data Science at Gannett at USA TODAY NETWORK

3:05 pm – 3:35 pm – Navigating Through the New Age Challenges of Passively-Collected Datasets

Ali Rossi – Data Scientist at Foursquare

3:35 pm – 3:50 pm – 15 minute break

3:50 pm – 4:10 pm – Making Visual AI Ready for Mass Deployment 

Appu Shaji – CEO and Chief Scientist at Mobius Labs

4:15 pm – 4:45 pm – Generative AI for Songwriting and Music Production

Wayne Cheng – Machine Learning Engineer at Audoir

4:40 pm – 5:00 pm – Leveraging data to acquire new subscribers

Vishal Juneja – Lead Data Scientist at Conde Nast

5:05 pm – 5:35 pm – Marketing Mix Model: A Hierarchical Bayesian Approach at Hulu

Afton Coombs – Data Scientist at HULU

Wenbin Wu – Data Scientist at HULU

5:35 pm – 5:40 pm – Wrap up

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