Director of Data Science at Gannett, USA TODAY NETWORK
Yi is an economist by training with a background in consulting and data science. She currently leads the B2B data science team at Gannett tackling various digital advertising challenges.
WATCH LIVE: may 5 @ 2:30pm – 3:00pm et
One persistent challenge of data science is getting adoption. Here is a look into how we make stakeholders part of the solution to keyword optimization: asking the right questions, using their feedback to course correct our modeling approach, and creating a better outcome for all parties involved.