Yi Kang

Director of Data Science at Gannett, USA TODAY NETWORK

Yi is an economist by training with a background in consulting and data science. She currently leads the B2B data science team at Gannett tackling various digital advertising challenges.

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A Stakeholder-In-The-Loop Approach to Keyword Optimization

One persistent challenge of data science is getting adoption. Here is a look into how we make stakeholders part of the solution to keyword optimization: asking the right questions, using their feedback to course correct our modeling approach, and creating a better outcome for all parties involved.