Astha Puri
Senior Data Scientist at Twilio
Astha is a Senior Data Scientist at Twilio, helping them build the world’s leading customer engagement platform. She loves working on challenging problems there around right pricing, market sizing, attribution analysis etc. She has extensive experience working on customer analytics in the past with companies like Oracle and Ford. She helps organizations be more data driven and improve their product and customer experience. In her free time, she is outdoors hiking or indoors fostering cats and kittens.
Watch live: February 21 @ 4:15PM – 4:45PM CST
Most advanced ML techniques are applied in the B2C space to understand how customers behave, what their preferences are and how they are enjoying a particular product. But what if your business model is B2B? How do you understand customer satisfaction when your customer is a 50,000 people business entity? This talk focuses on leveraging ML to improve your business if you’re B2B (or even a small growing B2C).