Sriram Subramanian
Head of Data Science & Engineering at Condé Nast
Sriram is the Head of Data Sciences & Engineering at Condé Nast, the publisher of some of the most iconic titles in media such as The New Yorker, Vogue, and GQ. Before joining Condé Nast, Sriram founded Lighthouse Datalab, which focused on creating Artificial Intelligence solutions for major media and entertainment firms, and was eventually acquired by Conde Nast. He has also taught at the Sy Syms School of Business at Yeshiva University in New York. Sriram holds a PhD in Operations Research from Georgia Institute of Technology.
WATCH LIVE: july 12 @ 4:20PM – 4:50PM ET
Conde Nast is home to many iconic brands with wide ranging and influential content that engages audiences around the world. Audiences find our content via many channels: social, email, organic, and search. In this talk, we outline the machine learning-based recommendation and personalization strategy employed across all of these channels. Key elements of our strategy include: * Social: The most relevant content is promoted on social media *Email: Newsletters are personalized with content of interest to the recipient *On-site: Consumer experiences are enhanced by recommendations based on not only reader interest but also the context *Search: Editorial topic recommendations based on search trends. We walk through several of these use-cases and their positive impact on audience engagement.